Last edited by Mezilkis
Monday, July 20, 2020 | History

3 edition of Management of international advertising found in the catalog.

Management of international advertising

Dean M. Peebles

Management of international advertising

a marketing approach

by Dean M. Peebles

  • 97 Want to read
  • 26 Currently reading

Published by Allyn and Bacon in Boston .
Written in

    Subjects:
  • Advertising.,
  • Export marketing.

  • Edition Notes

    Includes bibliographical references and index.

    Statement[by] Dean M. Peebles and John K. Ryans, Jr.
    ContributionsRyans, John K.
    Classifications
    LC ClassificationsHF5827 .P43 1984
    The Physical Object
    Paginationvii, 296 p. :
    Number of Pages296
    ID Numbers
    Open LibraryOL3164140M
    ISBN 100205079881
    LC Control Number83006031

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Management of international advertising by Dean M. Peebles Download PDF EPUB FB2

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. Top international reviews Shranik Jain.

out of 5 stars Just good for basic school /5(8). Marketing and Advertising Planning in Global Markets --The Development of Multinational Advertising Strategy --Comparative Advertising Systems --Cross-Cultural and Cross-National Advertising Practices in Unlike Environments --Internationalization of Advertising Agencies --Advertising and Development --Legal Restraints on International Advertising.

Additional Physical Format: Online version: Peebles, Dean M., Management of international advertising. Boston: Allyn and Bacon, © (OCoLC) This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising/5(6).

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